Since its inception, Continental Electric LLC has grown into an internationally renowned manufacturing, marketing, logistics and service company regarded as an industry leader for our commitment to providing a vast selection of consumer products of the highest quality, while maintaining competitive pricing and unsurpassed customer service. Continental Electric LLC is considered one of the best sources of manufactured goods throughout the world.

In addition to our wide assortment of products and our commitment to customer service, Continental Electric LLC is best known for our ability to overcome the myriad of obstacles generally associated with distributing goods across borders.

Continental Electric LLC is committed to delivering products and services that you can build on and grow with. We are constantly developing and expanding our product lines to fulfill your needs.

Located near the Miami International Airport, our headquarters boast more than 250,000 square-feet of warehouse, office and showroom space. In addition to the Florida warehouse, Continental Electric also counts with its distribution centers in
California and Yantian, China.

When we create a new product, we think of ways to meet our customers' needs. We use market research to help us get an idea of what the customer wants and needs. This research not only helps us to find our customers' needs, but also to find better alternatives than those offered by the competition.

After analyzing the information, we come up with products that need a unique selling proposition – like a feature or a new design that will make it stand out in the marketplace and bring increased value to the consumer.

The merchandising personnel bring the knowledge and expertise necessary to offer our diverse client base a complete resource for department planning and layout.

Continental Electric LLC merchandising group starts with the most basic store planning solutions: measuring floor space and determining how much square footage is needed for various product categories.

Next, they assist with product display, and help with “planograms”, which offer a systematic strategy for making the best use of shelf space.

A store stocked with thousands of pieces of merchandise serves no purpose if customers cannot easily locate and identify individual products. That’s why Continental Electric LLC merchandising group is such a critical element of our company’s overall success and the success of our customers.

The marketing group has the responsibility of keeping abreast of industry trends, projecting customer demands and enabling CEM Global to maintain its position at the cutting edge of innovation.

Once a product category manager establishes a need for a specific product, the development of that product begins. While sourcing options are researched, the graphic design team begins its work on package design. Careful consideration is given to package size and colors, as well as presentation of the product on the packaging. As these decisions are being made, user’s manuals are developed and translated into appropriate languages.

• Fine tuning the merchandise mix to enhance marketability.

• Expanding the growth of various core products.

• Expanding to build and improve upon the productivity of factories and suppliers.

• Maintaining a consistently high in-stock level through accurate forecasting & purchasing.                              

• Developing new product offerings that will complement other business opportunities.

• The standard in design is carried across the entire CEM Global line giving you a complete pathway through the Good-Better-Best platform.